Assistant Professor Xiohan "Catherine" Hu joins The School of Journalism and Media Studies
New School of Journalism and Media Studies Assistant Professor, Xiohan "Catherine" Hu
August 27, 2022
The School of Journalism and Media Studies welcomes Assistant Professor of Journalism and Media Studies, Xiohan "Catherine" Hu. She holds her Ph.D. in Communications and Media from the University of Illinois at Urbana-Champaign, and her M.S. in Advertising from Wuhan University in Wuhan, China.
Hu’s current research projects examine the impact of user control on digital advertising effectiveness. Her research interests include interactive and digital advertising, media psychology, and consumer behavior.
Hu is the 2022 winner of The Advertising Dissertation Competition Award, and her work can be found in refereed journals including Journal of Interactive Advertising and Journal of Research in Interactive Marketing. Her work has been presented in international conferences such as the American Academy of Advertising, International Communication Association, and Association for Education in Journalism and Mass Communication.
The content within this article has been edited by Lizbeth Persons.
More PSFA Stories