Assistant Professor Jiyoon "Karen" Han joins The School of Journalism and Media Studies
New School of Journalism and Media Studies Assistant Professor, Dr. Jiyoon "Karen" Han
August 27, 2022
The School of Journalism and Media studies welcomes Assistant Professor of Advertising Jiyoon "Karen" Han. Han holds her Ph.D. in advertising from the University of Texas at Austin.
Han’s primary area of interest is in the effectiveness of digital advertising. Her research interests include big data and artificial intelligence, digital technologies and audience engagement, influencer marketing and health communication.
Her work can be seen in publications such as the International Journal of Advertising, Asian Journal of Communication, and Journal of Media Ethics.
Prior to joining the School of JMS, Han worked as an Assistant Professor in the Department of Media at Ball State University.
The content within this article has been edited by Lizbeth Persons.
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